Proximités : la Saga du Marketing Direct

Panorama historique du marketing direct, des techniques initiales aux mutations des pratiques actuelles qui ont révolutionné le commerce et la consommation.


Technical specifications

Release dateMay 01th 2008
LanguageFrench
PublisherPERRIN
Categories
Number of pages128 pages
CompositionSingle-component retail product
SupportPaperback / softback
FormatPocket (Sweden, Norway, France)
Measure18.0 cm (Height), 11 cm (Width), 137 gr (Weight)
Accessibility  No information is available regarding the accessibility of the format Paper