Medias
Hyper, ton univers impitoyable
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Les auteurs, consultants en stratégie de communication, nous livrent les secrets des hypermarchés, les ruses et les stratagèmes qui font de l'innocent client un consommateur piégé : taille du caddy, architecture du magasin, installation des rayons, promotions diverses...
Technical specifications
Release date | May 11th 1994 |
Language | French |
Publisher | ALTERNATIVES |
Categories | |
Number of pages | 170 pages |
Composition | Single-component retail product |
Support | Paperback / softback |
Illustrations | Illustrations, black and white |
Measure | 21.0 cm (Height), 12 cm (Width), 204 gr (Weight) |
Accessibility | No information is available regarding the accessibility of the format Paper |