Medias
Décodez la persuasion !
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« Boostez votre carrière et votre business en créant des messages persuasifs fondés sur les principes de fonctionnement du cerveau. »Les hommes n'ont jamais cessé de vouloir s'influencer les uns les autres. Experts, universitaires et chercheurs ont développé de très nombreuses théories autour de la persuasion. Celle-ci requiert encore trop souvent de colossaux investissements sans que les opérateurs puissent être bien certains de l'efficacité démontrée d'annonces ou de campag
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eBook - EPUB
Adobe DRM protection
Technical specifications
| Release date | September 23th 2019 |
| Language | French |
| Publisher | DE BOECK SUPERIEUR |
| Categories | |
| Number of pages | 304 pages |
| Composition | Single-component retail product |
| Support | Paperback / softback |
| Illustrations | Halftones, unspecified, Line drawings, unspecified |
| Measure | 24.0 cm (Height), 17 cm (Width), 520 gr (Weight) |
| Accessibility | No information is available regarding the accessibility of the format Paper See information regarding the accessibility of the format EPUB |
The version EPUB
The publisher provided the following information regarding the accessibility of EPUB :
- The EPUB contains a table of contents allowing readers to navigate throughout the entire book.
- The EPUB contains information on the language of the text to optimise text-to-speech.
- The EPUB contains short descriptions of non-textual elements such as images and videos.
- The EPUB uses sharp colour contrasts for the headings and body text.
- The EPUB does not prevent the use of any of the accessibility features offered by the device or reading software, except for the restrictions imposed by DRM protection.