Medias
Handbook of Strategic Account Management
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strat
...
Spécifications techniques
Date de sortie | 31 mai 2014 |
Langue | Anglais |
Éditeur | WILEY |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format ePub |