"It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency - they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After spending many years in the Creative Department at agencies on both c